Compliance Shouldn't Require a Compliance Department
Sterling Safeguard was built around a simple idea: independent auto dealerships should be able to manage FTC Safeguards Rule compliance with the same discipline as large dealer groups — without the cost, complexity, or administrative burden of maintaining a dedicated compliance team.
Sterling Safeguard brings the core elements of a structured FTC Safeguards Rule compliance program into one practical platform. From risk assessment and WISP documentation to evidence management, employee training, vendor oversight, compliance monitoring, and annual reporting, Sterling Safeguard helps dealerships organize the work of compliance and keep it moving throughout the year.
Our mission is to make FTC Safeguards Rule compliance practical, continuous, and accessible for dealerships of every size. We believe compliance should not be something a dealership addresses only when an audit, security incident, or regulatory concern arises. It should be an ongoing operating process — one that is measurable, documented, monitored, and easy for leadership to understand.
Four Principles Behind Everything We Build
Independent dealerships often operate with limited staff, limited compliance expertise, and limited budgets. At the same time, they face the same fundamental responsibility to protect nonpublic personal information and maintain appropriate administrative, technical, and physical safeguards as much larger financial institutions. Sterling Safeguard is designed for that reality. Instead of requiring dealerships to assemble multiple disconnected tools, spreadsheets, documents, and reminders, Sterling Safeguard provides a centralized system for managing the day-to-day work of an FTC Safeguards Rule compliance program.
Compliance shouldn't live in spreadsheets, folders, email threads, and someone's memory.
Sterling Safeguard is designed to give dealerships a clearer, more organized way to manage their FTC Safeguards Rule compliance responsibilities. We focus on practical tools, meaningful documentation, and visibility into the areas that require attention.
Sterling Safeguard is a technology platform. It does not replace the responsibilities of a dealership's leadership, legal counsel, or other qualified advisors. Instead, it provides the structure, visibility, and documentation practices that help dealerships build, manage, and demonstrate an ongoing FTC Safeguards Rule compliance program.
A Better Way to Manage Compliance
Dealerships should not have to choose between doing compliance well and keeping it manageable. Sterling Safeguard exists to make that balance possible — by turning compliance from a collection of disconnected tasks into an organized operating process.
Meet the Founder
Sterling Safeguard was founded by Jonah Gobah, a CISA-certified compliance professional with a background in enterprise GRC, IT audit, and compliance management.
The platform was created from a simple observation: smaller dealerships are expected to manage increasingly complex compliance responsibilities, but many don't have the resources of a large enterprise compliance department.
Sterling Safeguard was built to close that gap.
MEET THE FOUNDER →